Nick Sanchez Interviewed by Smart Business Magazine: In the Public Eye

We are all afforded publicity rights to protect the commercialization of our name, image and likeness, whether famous or not. Businesses that use individuals in merchandising, packaging or marketing have to be aware of these publicity rights and must secure the proper rights and licenses before using an individual's image or persona, or they can face hefty penalties.

Smart Business Magazine spoke with Theodora Oringher PC attorney Nick Sanchez about key things to understand when dealing with publicity and privacy rights and how the Internet has affected these rights. The interview can be found here.