Stephen Weisskopf Interviewed by Smart Business Magazine: Negative Option Offers
Negative option offers are nothing new in marketing, as companies have been employing the tactic for decades with Book-of-the-Month clubs and CD offers. But with new technology comes new potential pitfalls. Steve Weisskopf, senior attorney at Theodora Oringher PC, says negative option marketing is not illegal, and it can be a very effective marketing tool, but you have to do it the right way.
Smart Business Magazine spoke with Weisskopf about how to stay out of trouble with the FTC, avoid class-action lawsuits and stay in your credit card companies' good graces by using negative option marketing the right way. The interview can be found here.